Liverpool Sound and Vision Rating 8.5/10
There is always the question that hangs in the air when it comes to love, for some the question of how much is too much and how little can you survive on is one of perpetual thought and arguably sent the sentinels of reason and philosophy scurrying into madness; never truly getting that to answer that question takes Rock and Blues’ greatest minds to answer.
(She Don’t) Gimme No Lovin’ is the new single for King King, arguably one of the treats of the decade and a band that exemplify the spirit laid down by groups such as Thunder, Bad Company and Whitesnake; it is a spirit of class, of a pure high octane lightning storm that lights up the desert around it for hours and giving the sense of celestial grace as landmark stones and the flowering cactus alike watch in awe at the show provided.
With a tour due to start in October and which will take in Birmingham’s Town Hall and Edinburgh’s Queens Hall, the single is a memory of the grand past that the celebrated and distinguished bands used to make; release a truly rib smashing single in the summer and then take the audience on a ride of their lives come the autumn. Too many in the world seek such instant gratification that they have forgotten how to be patient, to let the bubbling excitement build; they want it now, it is deserved they say and then the event becomes spoilt, meaningless.
(She Don’t) Gimme No Lovin’ alludes to the relationship we have with another person but it could also apply to Time, by being patient, Time builds up an affinity, a sense of caring for the reason of love; instant gratification is the horror of the intolerant and impulsive, it is the words of those to whom a kiss at midnight on a moonlit beach is the result of the long standing crush realised and it is one performed with huge achievement by the four members of the band.
A great lead into the summer, a result of patience and Time, (She Don’t) Gimme No Lovin’ but King King certainly do, the ride of what is to come is worth waiting for if this single is any indication.
King King’s new album Exile & Grace is released on Friday 6th October
Ian D. Hall